Google advertising in video
Posted by bordalix Thu, 19 Jul 2007 18:05:00 GMT
A great snoop from 45n5, a video with Google advertising in YouTube movies. The system is pretty smooth, the ads are not that intrusive, and the interactivity allowed amazing (be able to link an ad to a movie, and make that movie run over the YouTube movie is great):
Meanwhile, eMarketer expects online video advertising to nearly double in 2008 to $1.3 billion USD, and TechCrunch posted an excelent article, with a round up of the possible players in this market, worth reading.
Great times are expected in a near future.
Articles
Product placement is much less intrusive and will not interrupt the viewing. Brandfame - www.brandfame.com - is an online product placement agency for online-videos. It helps video publishers get in touch with advertisers (brands) to get free products or money in exchange of having the product present in the video (no need to brag about the product). And Brandfame is free!