The paradox of choice

Posted by bordalix Tue, 11 Dec 2007 12:23:00 GMT

Via Daring Fireball, another great presentation from TED, by Barry Schwartz:

Barry Schwartz studies the relationship between economics and psychology, delivering startling insights into modern life. His latest book, The Paradox of Choice, argues that the abundance of choice in today’s western world leads not to happiness but psychological distress.

So, if you 20 minutos to spare, watch it:

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  1. Joao Beltrao said 3 days later:
    Thanks for the pointer. Well worth the 20 minutes :)

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