The online advertising business

Posted by bordalix Tue, 08 Apr 2008 13:01:00 GMT

eMarketeer published a study about online advertising spending in the UK, present and future (bold mine):

Advertisers will spend £3.4 billion in 2008, a rise of 27% from the year before, according to new online ad spending figures released by eMarketer. Internet advertising spending will continue to show double-digit growth through 2010, passing £4.3 billion in 2010 and exceeding £5 billion in 2012.

Even considering that the UK market isn't the world market, it's a very good insight, which allows me to say we are on the right track to growth. In this case, numbers speak for themselves:

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Netlabels

Posted by bordalix Fri, 10 Mar 2006 18:21:00 GMT

Recently I read (in more than one place) about netlabels, so I decided to take a deeper look at it, and try to better understand what's behind it. A netlabel works like a traditional record label, producing and promoting music projects. But similarities ends here, since they are different in a matter of formats and economics:

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