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    <title>The place João Bordalo calls home: Google advertising in video</title>
    <link>http://joaobordalo.com/articles/2007/07/19/google-advertising-in-video</link>
    <language>en-us</language>
    <ttl>40</ttl>
    <description>Simplicity, Usability, Productivity, Code, Design, Business and more</description>
    <item>
      <title>Google advertising in video</title>
      <description>&lt;p&gt;A great snoop from &lt;a href="http://www.youtube.com/user/45n5"&gt;45n5&lt;/a&gt;, a video with Google advertising in YouTube movies. The system is pretty smooth, the ads are not that intrusive, and the interactivity allowed amazing (be able to link an ad to a movie, and make that movie run over the YouTube movie is great):&lt;/p&gt;

&lt;object width="425" height="350"&gt;&lt;param name="movie" value="http://www.youtube.com/v/xzmjlH5cbyI"&gt;&lt;/param&gt;&lt;param name="wmode" value="transparent"&gt;&lt;/param&gt;&lt;embed src="http://www.youtube.com/v/xzmjlH5cbyI" type="application/x-shockwave-flash" wmode="transparent" width="425" height="350"&gt;&lt;/embed&gt;&lt;/object&gt;

&lt;p&gt;Meanwhile, &lt;a href="http://www.emarketer.com/Article.aspx?id=1004258"&gt;eMarketer expects&lt;/a&gt; online video advertising to nearly double in 2008 to $1.3 billion USD, and TechCrunch posted an excelent &lt;a href="http://www.techcrunch.com/2007/07/06/video-ads-somebody-needs-to-solve-this-problem/"&gt; article&lt;/a&gt;, with a round up of the possible players in this market, worth reading.&lt;/p&gt;

&lt;p&gt;Great times are expected in a near future.&lt;/p&gt;</description>
      <pubDate>Thu, 19 Jul 2007 14:05:00 -0400</pubDate>
      <guid isPermaLink="false">urn:uuid:a1300966-31b5-4335-9bbe-8da6effe4e69</guid>
      <author>bordalix</author>
      <link>http://joaobordalo.com/articles/2007/07/19/google-advertising-in-video</link>
      <category>google</category>
      <category>youtube</category>
    </item>
    <item>
      <title>"Google advertising in video" by Nadim Elgarhy</title>
      <description>Product placement is much less intrusive and will not interrupt the viewing. Brandfame - &lt;a href="http://www.brandfame.com" rel="nofollow"&gt;www.brandfame.com&lt;/a&gt; - is an online product placement agency for online-videos. It helps video publishers get in touch with advertisers (brands) to get free products or money in exchange of having the product present in the video (no need to brag about the product). And Brandfame is free!</description>
      <pubDate>Fri, 20 Jul 2007 13:07:03 -0400</pubDate>
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      <link>http://joaobordalo.com/articles/2007/07/19/google-advertising-in-video#comment-528</link>
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