http://joaobordalo.com/articles/2007/12/11/the-paradox-of-choice en-us 40 Simplicity, Usability, Productivity, Code, Design, Business and more <p>Via <a href="http://daringfireball.net">Daring Fireball</a>, another great presentation from <a href="http://ted.com">TED</a>, by Barry Schwartz:</p> <blockquote><p>Barry Schwartz studies the relationship between economics and psychology, delivering startling insights into modern life. His latest book, The Paradox of Choice, argues that the abundance of choice in today’s western world leads not to happiness but psychological distress.</p></blockquote> <p>So, if you 20 minutos to spare, watch it:</p> <!--cut and paste--><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=8,0,0,0" width="320" height="285" id="VE_Player" align="middle"><param name="movie" value="http://static.videoegg.com/ted/flash/loader.swf"><PARAM NAME="FlashVars" VALUE="bgColor=FFFFFF&file=http://static.videoegg.com/ted/movies/BARRYSCHWARTZ_high.flv&autoPlay=false&fullscreenURL=http://static.videoegg.com/ted/flash/fullscreen.html&forcePlay=false&logo=&allowFullscreen=true"><param name="quality" value="high"><param name="allowScriptAccess" value="always"><param name="bgcolor" value="#FFFFFF"><param name="scale" value="noscale"><param name="wmode" value="window"><embed src="http://static.videoegg.com/ted/flash/loader.swf" FlashVars="bgColor=FFFFFF&file=http://static.videoegg.com/ted/movies/BARRYSCHWARTZ_high.flv&autoPlay=false&fullscreenURL=http://static.videoegg.com/ted/flash/fullscreen.html&forcePlay=false&logo=&allowFullscreen=true" quality="high" allowScriptAccess="always" bgcolor="#FFFFFF" scale="noscale" wmode="window" width="320" height="285" name="VE_Player" align="middle" type="application/x-shockwave-flash" pluginspage="http://www.macromedia.com/go/getflashplayer"></object> Tue, 11 Dec 2007 07:23:00 -0500 urn:uuid:efdc6d48-9c90-429a-a7d6-09d85592a181 bordalix http://joaobordalo.com/articles/2007/12/11/the-paradox-of-choice ted Thanks for the pointer. Well worth the 20 minutes :) Fri, 14 Dec 2007 04:29:51 -0500 urn:uuid:90364fdf-a386-4e43-83ca-811ee27a189e http://joaobordalo.com/articles/2007/12/11/the-paradox-of-choice#comment-600