The place João Bordalo calls home: Tag advertising

The online advertising business

bordalix — Tue, 08 Apr 2008 09:01:00 -0400

eMarketeer published a study about online advertising spending in the UK, present and future (bold mine):

Advertisers will spend £3.4 billion in 2008, a rise of 27% from the year before, according to new online ad spending figures released by eMarketer. Internet advertising spending will continue to show double-digit growth through 2010, passing £4.3 billion in 2010 and exceeding £5 billion in 2012.

Even considering that the UK market isn't the world market, it's a very good insight, which allows me to say we are on the right track to growth. In this case, numbers speak for themselves:

Sweet Laziness

bordalix — Sat, 22 Dec 2007 13:21:00 -0500

A brilliant advert from Brylcreem. An ode to laziness and effortless, made with a lot of effort and dedication: see also the making of.

RSS readers should click here to watch the film.

Subliminal messages

bordalix — Thu, 16 Aug 2007 11:14:00 -0400

A great video, showing what subliminal messages can do. Personally, I never thought this would work a this level, it's pretty scary, if you ask me. Watch the video till the end, or you'll lose the best part:

Via Sérgio Rebelo.

Trend watching

bordalix — Wed, 18 Jan 2006 10:18:00 -0500

Today's bloglines reading gave me a lot of interesting stories about possible technical, social and political trends. Here are a few, rescued from my last browser crash:

Yahoo seems to be experimenting a new way of online ads: in Yahoo Movies, search for a movie (I used Vatel), go to the bottom of the page, and in the Sponsored Links box notice the links for different ad types. Click one and you will see ads only about the tag you just selected. Nice move, gives you less visibility, but targeted ads with higher levels of attention;
Still in the advertising market, it looks like the marketing guys are getting there: The New York Times as a story about marketers getting really excited with three second messages in phone displays, all powered up by GPS positioning and location target adverstising;
An interesting post on why Yahoo Music is better than iTunes for home entertainment. I admit I will think about this, really;
A beautiful idea, sharing broadband to increase speed, is becoming a business case: two companies, Mushroom Networks and WiBoost Inc., are about to launch their new products. It looks like good sense is prevailing, take a peak at the article;
Lawrence Lessig wrote an interesting post about the need for regulation on the "net neutrality" issue. If you want to know more on this subject, try the Wikipedia definition.

Back to business

bordalix — Mon, 12 Dec 2005 10:04:00 -0500

Back to work, just to find out that I have +1600 feeds and +400 mails to read. Meanwhile, some news are to important to be kept unnoticed. Please the forgive me the lack of opinions, I'm running against the clock here:

Yahoo bought del.icio.us, and is experimenting with behavioral ads;
Skype launched is version 2.0 (now with video);
Dion released is "The Best Web 2.0 software of 2005" list;
Still in the Web 2.0 context, ZDNet has writes about new services and business models;
And finally, after all the work I had with my calendar solution, Rui points out Chandler.