Trendwatching report for this month, named "Free Love" points out to ongoing rise of "free stuff", and the new business model of offering valuable stuff in exchange of consumer's attention.

FREE LOVE: the ongoing rise of free, valuable stuff that's available to consumers online and offline. From AirAsia tickets to Wikipedia, and from diapers to music.

FREE LOVE thrives on an all-out war for consumers' ever-scarcer attention and the resulting new business models and marketing techniques, but also benefits from the ever-decreasing costs of producing physical goods, the post-scarcity dynamics of the online world (and the related avalanche of free content created by attention-hungry members of GENERATION C), the many C2C marketplaces enabling consumers to swap instead of spend, and an emerging recycling culture.

Expect FREE LOVE to become an integral if not essential part of doing business.

The extense report gives examples of:

• Newspapers;
• Magazines;
• Telecom;
• Airlines;
• Car rental;
• Food and beverage;
• Photo prints;
• Student textbooks;
• Travel guides;
• WiFi;
• Navigation;
• Stock photography;
• Notes and photocopies;
• Finance;
• Games;
• Bikes;
• Music;
• And more.

So, if you have interests in the future of economics, fill your tea cup and enjoy the article.