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Apple, please open the iPhone

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Dear Steve, you should sell the iPhones as you sell your computers: like an open plataform where anyone can install whatever application they want, with full responsability and without your paternal control.

This way, you will sell millions of iPhones worldwide, and will be doing what you do best: selling state-of-the-art hardware running a gorgeous, user friendly operating system.

Trying to gain from the mobile operators is buying a war you don't want (or need) to. Trying to gain from the developers community by restricting the free flow of creativity is wrong, and against the values of the Apple brand.

So, please, don't be greedy, change your mind, or they will force you.

Brain hemispheres

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1 minute read

Another great Ted talk, this time from neuroanatomist Jill Bolte Taylor which had a great opportunity for a brain scientist:

One morning, she realized she was having a massive stroke. As it happened -- as she felt her brain functions slip away one by one, speech, movement, understanding -- she studied and remembered every moment. This is a powerful story about how our brains define us and connect us to the world and to one another

It's a very strong, emotional story, explaining the differences between our right and left brain hemispheres, told in the first person.

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Excentric v2

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1 minute read

The new version of our company website is up and running. One new cool feature is the digital clipping blog, where you can follow the best, most disruptive and funny digital experiences being deliver worldwide.

To all involved in the birth if this new website, my eternal gratitude for all the hard work.

Mailing done right

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Via Nuno, CNET’s right way of doing mass mailing: you don’t click our newsletter, we unsubscribe you to avoid clutter in your mailbox. An example to follow… please.

Will "Free" be the next business model?

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Trendwatching report for this month, named "Free Love" points out to ongoing rise of "free stuff", and the new business model of offering valuable stuff in exchange of consumer's attention.

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